What is the Digital Marketing Course at Klick Schools?
The Digital Marketing course at Klick Film & Design School is a 1-month professional training program in Addis Ababa. You will learn the complete digital marketing toolkit — from social media strategy and paid advertising to SEO, email marketing, and analytics. Digital marketing is one of the fastest-growing career paths in Ethiopia's expanding digital economy.
Digital Marketing Training in Addis Ababa: Who It’s For
This is practical digital marketing training, not theory. Every class is spent on the platforms Ethiopian businesses actually use to find customers: Facebook, Instagram and TikTok, Meta Ads Manager, Google Search and email. It suits:
- Business owners who want to stop boosting posts blindly and run ads that bring customers
- Job seekers and graduates who want a skill agencies, brands and NGOs are hiring for
- Social media managers who post every day but want strategy, targeting and reports
- Freelancers who want to offer marketing services to clients in Ethiopia and abroad
- Content creators who want to turn an audience into income
Classes near you. Digital marketing classes run at both Klick branches, Mexico (Sengatera Building, 19th floor) and CMC Michael, three times a week for two hours: morning, afternoon or evening (5:30–7:30 PM) on weekdays, or on weekends. A new class starts every two weeks, so you never wait long to begin. Register online in two minutes.
What You Will Learn
Software & Tools
Course Structure — 1 Month
| Week | Module | Topics |
|---|---|---|
| Week 1 | Fundamentals & Social Strategy | The digital landscape, marketing funnels, the Ethiopian social media market; platform choice, content pillars, audience building, posting strategy |
| Week 2 | Paid Advertising | Facebook and Instagram ads setup, targeting, creative strategy, budget management, optimization |
| Week 3 | TikTok, SEO & Email | TikTok algorithm, short-form formats and growth tactics for Ethiopia; SEO basics, keyword research, email list building |
| Week 4 | Analytics & Client Work | Reporting, client presentation, campaign case study, portfolio and job preparation |
Want it all in one place to read later or share? Download the full course outline (PDF, 3 pages), with class times, fees and a QR code to register.
Class Schedules
All shifts meet 3 times per week for 2-hour sessions. Choose the time that fits your lifestyle. Times are Ethiopian (local) time, with the international time beside each.
Graduate Outcomes
- Design and execute full digital marketing strategies for brands and businesses
- Run profitable Facebook, Instagram, and TikTok advertising campaigns with measurable ROI
- Grow social media audiences and online communities organically and through paid channels
- Analyse campaign performance and produce professional reports for clients
- Work as a digital marketing specialist at agencies, brands, or NGOs in Ethiopia
- Build and market your own brand or freelance digital marketing practice
Frequently Asked Questions
Ethiopia's digital economy is growing rapidly, and businesses across Addis Ababa are increasingly investing in digital marketing. The Klick Schools Digital Marketing course gives you the skills to capture this opportunity — whether as a marketing professional, agency specialist, or entrepreneur managing your own brand.