What is the Digital Marketing Course at Klick Schools?
The Digital Marketing course at Klick Film & Design School is a 6-week professional training program in Addis Ababa. You will learn the complete digital marketing toolkit — from social media strategy and paid advertising to SEO, email marketing, and analytics. Digital marketing is one of the fastest-growing career paths in Ethiopia's expanding digital economy.
What You Will Learn
Social Media StrategyContent PlanningFacebook & Instagram AdsTikTok MarketingSEO FundamentalsEmail MarketingGoogle AnalyticsCommunity ManagementBrand Building OnlineCopywritingInfluencer MarketingCampaign Reporting
Software & Tools
Meta Ads ManagerGoogle AnalyticsGoogle Search ConsoleCanvaCapCutMailchimpMeta Business SuiteTikTok for Business
Course Structure — 6 Weeks
| Week | Module | Topics |
|---|---|---|
| Week 1 | Digital Marketing Fundamentals | The digital landscape, marketing funnels, Ethiopian social media market, strategy frameworks |
| Week 2 | Social Media Strategy | Platform selection, content pillars, audience building, posting strategy, analytics |
| Week 3 | Paid Advertising | Facebook and Instagram ads setup, targeting, creative strategy, budget management, optimization |
| Week 4 | TikTok & Short-Form | TikTok algorithm, short-form video strategy, trending formats, growth tactics for Ethiopia |
| Week 5 | SEO & Email | Search engine optimization basics, keyword research, email list building, campaign design |
| Week 6 | Analytics & Client Work | Reporting, client presentation, campaign case study, portfolio and job preparation |
Class Schedules
All shifts meet 3 times per week for 2-hour sessions. Choose the time that fits your lifestyle.
03:00 – 05:00
Early Morning
MWF or TTS
05:00 – 07:00
Morning
MWF or TTS
09:00 – 11:00
Mid Morning
MWF or TTS
11:30 – 13:30
Midday
MWF or TTS
15:30 – 17:30
Afternoon
MWF or TTS
Sat / Sun
Weekend
Full day sessions
Graduate Outcomes
- Design and execute full digital marketing strategies for brands and businesses
- Run profitable Facebook, Instagram, and TikTok advertising campaigns with measurable ROI
- Grow social media audiences and online communities organically and through paid channels
- Analyse campaign performance and produce professional reports for clients
- Work as a digital marketing specialist at agencies, brands, or NGOs in Ethiopia
- Build and market your own brand or freelance digital marketing practice
Frequently Asked Questions
How long is the Digital Marketing course?
The course is 1 month, meeting 3 times per week for 2-hour sessions — approximately 24 hours of practical training covering all major digital marketing disciplines.
Do I need any marketing or technical background?
No prior marketing or technical experience is required. The course begins with the fundamentals of digital marketing strategy and builds to advanced advertising and analytics skills.
What platforms will the course focus on?
The course focuses on Facebook and Instagram (the largest platforms in Ethiopia), TikTok (fastest growing), Google (SEO and analytics), and email marketing. The skills are transferable to any platform.
What is the career potential for digital marketers in Ethiopia?
Digital marketing is one of the fastest-growing career categories in Ethiopia. Businesses of all types — from startups to established brands to NGOs — are hiring digital marketers. Skilled digital marketing specialists are in short supply relative to demand.
How much does the course cost?
The Digital Marketing course costs ETB 5,000. Flexible payment available. Contact us on WhatsApp at +251920594530.
Can I run ads for Ethiopian businesses after this course?
Yes. The course teaches you how to run effective Facebook and Instagram advertising campaigns specifically within the Ethiopian market context, including local targeting strategies and culturally appropriate creative approaches.
Is Klick Schools the best place to study Digital Marketing in Ethiopia?
Ethiopia's digital economy is growing rapidly, and businesses across Addis Ababa are increasingly investing in digital marketing. The Klick Schools Digital Marketing course gives you the skills to capture this opportunity — whether as a marketing professional, agency specialist, or entrepreneur managing your own brand.